Simply put, High Value is what gets people to notice you and remember you. It’s what gets you a constant stream of attention throughout the day, what gets people to be kinder to you and treat you better [1] [2], what gets a sales assistant to remember the model of trousers you bought when you last visited the shop one year prior, you get the idea. High Value is what to aim for.
So, the next question is, how do you develop High Value? Continue reading “What is High Value?”